T.V Sponsorship Sequence Storyline

After toying with some of my original Ideas I came to the conclusion that I would have to write a new storyline to fit in with conventions as breaking them completely would not work for this type of advertisement. I kept Britain's got talent as I still wanted to hit that sort of target audience, however to keep within the elements of the show I have used the Jelly as a contestant that gets buzzed, this keeps a short and to the point narrative challenging the continual narrative that is most common with t.v sponsorship sequences but fits in with the length of the clip without alienating the audience ending with the product tagline to have strong synergy within all the advertisement products that I have created.