Friday, 4 May 2012

Choice in text

While working on both adverts I used a variety of different fonts. Some were to formal for the product and didn't harmonise with the advert's audience and didn't add anything to the playful style. After looking through and testing a few out I came across Corbel font, it is simple to read and lifts the advert up the font is continually used in print because it is easy to read even in a small font, I then added three different colours to bring the text to life and so that it fits in with the nature of the product.

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