Four Questions

I have worked on the questions editing them with the progress of my work, I will be answering them in a variety of different ways from power point to pod cast to web pages, however I will have a base script to work off, written in pages. I have answered some of the questions in full however because I still have editing to do on my main adverts as well as filming my T.V sponsorship sequence as well as my radio advert, so my answers will be changing with my progress. I am adding question one to this post, however the format I will present this in will be green screen, this allows me to add in images and give a more personal answer this is only a base for me to work from :


In which ways does your media product, use develop or challenge forms & conventions of media products ?

It was beneficial for me to develop other Media artifacts due to the product, Jelly Babies is a very well known brand that has a wide target audience, I kept the same target audience as it is open to a wider group to sell the product to as jelly babies aim from children to elderly people,http://www.cadbury.co.uk/contact/PressCentre/Brands/Candy/Pages/Bassett's.aspx?TabIndex=1  as well as the fact that Jelly Babies has large fan base which my product can work off of . 

I also interpreted NCC’s background into the setting for my second advert, they have their product placed in a stark white setting this helps sell the pureness of the product as that is their edge to the products that it has nothing artificial, as I have a wide target audience and relied on the movement to be comical I chose a family kitchen as the setting, placing hand painted photos and animal food bowl in the background keeping the audience broad but family orientated as it presents a typical family home and setting it will come across as natural and homely to the audiences watching it.

Next I looked at the logo that would represent my product I first looked at templates that I could use from page's, the the first logo I came up with, simple clean cream background with a recognizable  font,

However I then did some research into my style models packaging, a convention which I found was very common was the use of a representing character, Bassett's Jelly Babies has Berty Bassett as well as the well know image of the jelly Babies

The products name is in the corner as the product's cartoon characters placed in the middle of the packaging, in contrast to this is the Natural Confectionery Co, who have a very clear header for their product while they have a clear patch on the packet which the consumer can see the product through, and depending on the shape of the product that is being sold i.e Snakes there is a image of a cartoon snake wrapped around the clear section of the packet

After looking at both style models I decided that i will have a completely clear packet, to emphasize the image of natural ingredient which is similar to The natural confectionery Co as there main aim is to promote no artificial preservatives or colourings, an aim I would like to add to my product and the distribution of it. Like Bassett's I will have my product's name at the top of the packaging however i would like to make my product more personal for my target audience by having the word 'Jelly's' hand written on the top of the packaging to add an authentic feel to the product also that a lot of care has gone into the making of it.. 

However there are conventions that are particular to adverts themselves not just food adverts, there is always a product slogan for example Coca-Cola ‘The real thing’ a very recognizable tag line that is on all there adverts and on there product, I brain stormed some ideas and came up with three different ideas canceling it down the the easiest to remember and the easiest to  pick up on ‘A natural taste worth fighting for’ It is then placed at the beginning or the end of the advert which is the best place to make the most impact on the audience making the advert as rememberable as possible