T.V sponsorship sequences mock up

I created a Imovie mock up for my sequence I have only added in the shots and will then add the script in while editing the filming

Question four

Answering question four worked with my progress as he technology that i used built up as I worked, for this question I have made a list of everything and I will present this through a podcast this way I can show all the equipment that i have used adding in a little bit of detail on each one:
How did you use media technologies in the construction, planning and evaluation stages?

• Imovie
• Garageband
• HD Cameras 
• Itunes 
• Green screen

Planning 

• Pages
• Safari
• Blogspot
• Youtube
• Youtube Converter 

Just like the other questions there are still things to add as I'm still in the process of creating the products. 

Four Questions

I have worked on the questions editing them with the progress of my work, I will be answering them in a variety of different ways from power point to pod cast to web pages, however I will have a base script to work off, written in pages. I have answered some of the questions in full however because I still have editing to do on my main adverts as well as filming my T.V sponsorship sequence as well as my radio advert, so my answers will be changing with my progress. I am adding question one to this post, however the format I will present this in will be green screen, this allows me to add in images and give a more personal answer this is only a base for me to work from :


In which ways does your media product, use develop or challenge forms & conventions of media products ?

It was beneficial for me to develop other Media artifacts due to the product, Jelly Babies is a very well known brand that has a wide target audience, I kept the same target audience as it is open to a wider group to sell the product to as jelly babies aim from children to elderly people,http://www.cadbury.co.uk/contact/PressCentre/Brands/Candy/Pages/Bassett's.aspx?TabIndex=1  as well as the fact that Jelly Babies has large fan base which my product can work off of . 

I also interpreted NCC’s background into the setting for my second advert, they have their product placed in a stark white setting this helps sell the pureness of the product as that is their edge to the products that it has nothing artificial, as I have a wide target audience and relied on the movement to be comical I chose a family kitchen as the setting, placing hand painted photos and animal food bowl in the background keeping the audience broad but family orientated as it presents a typical family home and setting it will come across as natural and homely to the audiences watching it.

Next I looked at the logo that would represent my product I first looked at templates that I could use from page's, the the first logo I came up with, simple clean cream background with a recognizable  font,

However I then did some research into my style models packaging, a convention which I found was very common was the use of a representing character, Bassett's Jelly Babies has Berty Bassett as well as the well know image of the jelly Babies

The products name is in the corner as the product's cartoon characters placed in the middle of the packaging, in contrast to this is the Natural Confectionery Co, who have a very clear header for their product while they have a clear patch on the packet which the consumer can see the product through, and depending on the shape of the product that is being sold i.e Snakes there is a image of a cartoon snake wrapped around the clear section of the packet

After looking at both style models I decided that i will have a completely clear packet, to emphasize the image of natural ingredient which is similar to The natural confectionery Co as there main aim is to promote no artificial preservatives or colourings, an aim I would like to add to my product and the distribution of it. Like Bassett's I will have my product's name at the top of the packaging however i would like to make my product more personal for my target audience by having the word 'Jelly's' hand written on the top of the packaging to add an authentic feel to the product also that a lot of care has gone into the making of it.. 

However there are conventions that are particular to adverts themselves not just food adverts, there is always a product slogan for example Coca-Cola ‘The real thing’ a very recognizable tag line that is on all there adverts and on there product, I brain stormed some ideas and came up with three different ideas canceling it down the the easiest to remember and the easiest to  pick up on ‘A natural taste worth fighting for’ It is then placed at the beginning or the end of the advert which is the best place to make the most impact on the audience making the advert as rememberable as possible 

Ancillary tasks, T.V sponsorship sequence

Now that I have a strong base for my radio advert I have turned back to my T.V sponsorship sequence, as this needs more planing as I need to work around time schedules (the drama studio) as well as sorting out props, the chairs, jelly sweets and ordering out the camera as well as a tripod, due to the lack of a tracking system I will have to find a substitute for that type of shot, I am hoping to film on Wednesday next week getting everything sorted and doing a practice run with the shots as well as deciding on who should do the voice overs, however if this was a real advert with funding and the additional money I would hire people who can imitate the voices, maybe even the real people as it would  be promoting that show  

Radio advert draft one

After sorting out a track and editing it so that it flowed I had to place it next to the voice over to see it the script was the right length, to accomplish this I had to shear the track with Itunes and open up another event on garage band one that is voice, I then imported the track, and began to record my voice to fit in with the time scale, this worked to an extent as I want to use a range of different voices to aim for my target audience and it was just mine, however it gave me a accurate time scale for my radio advert which at the moment lasts 28 seconds

Radio Advert

For todays lesson I placed my three tracks into garage band so that I would edit it to fit in with my voice over, I placed the first track in trimming it to the right size and with the right beats again I repeated this method with the other two tracks, the difference with the third track is that I had to trim it to the right length and had good synergy running through the three tracks  hitting the conventional length of traditional radio adverts after editing it all to the right length and making sure the music flows into each other I then played it doing the voice over so that I had something to work of, after this I realised that there wasn't enough dialog to fit in with the length of the advert, I went back to my original script and read over it, fitting in a extra two lines that pull everything together and also fit in the time gap in the music.

Going over previous work

After fetting up the plan for the fourth  question I decided I needed to go over my research and place it next to my product making sure that everything fits, placing the conventions next to my advert's and making sure it follows or successfully challenges the conventions, also making sure it all makes sense and that I have covered every area of research on style models ECT.

Four Question's

For todays lesson I will be working on question 4, making a list of all the equipment that I have use dover the course of the year so far, as well as things I plan to use in the future.After I have done this list I will then wright a small section on how it has helped me and what it did, I will then proceeded to  to film small section's of the text the reason I will present this question in this form it to have a clear view of what I have used and how it works for example the HD camera work I have done will be better presented if I have the technology in front of we along with firewire and similar pieces so that it is clear how I used it.

Radio advert style models

I used youtube to find radio adverts similar to my idea, I came across two that presented there product in a way which I would like to present mine, this altered my story board slightly, From the Nando's advert I will use the variety of voices, this aims at my whole audience as the variety of voice's will range from children to the elderly this method does not exclude any of my target audience.