T.V Sponsorship conventions

I have done some research into the conventions of T.V sponsorship sequences, my best resources were Youtube to look at a variety of different adverts, the one that I found most useful for me was the Talk Talk advert sponsoring the X factor, this is because I have written a draft of my story board for the T.V show 'Britain's got talent' keeping to my comical genre for the product. Before i could finalise my decision I had to find the conventions, and how practical my advert would be for the show it is promoting as well as the product itself. Some of the conventions that are relevant for my T.V sponsorship sequences are-
* 10 to 15 seconds long as they represent the on coming show or adverts during the break, there are even break bumpers that are shorter
* The sometimes mirror the show they are promoting
* they will follow a narrative which is created by a number of different sequences shown at the start, the breaks and the end this narrative will be understandable to the audiences if they have followed the entire show.
* The feature your product
* Because of the length of each sequence symbolism is used to get the point across

After looking at the conventions I came up with a more solid draft, however I then realised a main flaw in my Idea, My product not only had to mirror that of the T.V show it also has to appeal to my target audience (All ages, mainly families). 'Britain's got talent' Is a family show and hits most of my target audiences, after looking a little deeper into the show I found out that the last season got 11 million views which is a massive increase from the season before as that only received 3.8 million on its peak times(19:00- 22:30) giving this show 47% of the audiences at its peak time of 11.3 million viewers.

I will now mock up my setting and props to film my T.V sequences as the statistics work with my product as well as my target audiences, I will use all of the conventions from above however I shall challenge some of them such as, the narrative will follow in just the one advert so instead of appealing to the audiences subconscious like most Sequences I will aim for humour that links in with the show leaving a lasting memory with my product.