Todays lesson

For todays lesson I will be working on my script as well as booking out the drama studio for next week, I will also work on my four questions, as well as help out a fellow student with his planning and filming that is set for tomorrow, after I have achieved this I will set up a group around my age range to plan a focus group for wednesday so I can have a stronger target audience research.

T.V sponsorship script

After working around my target audiences as well as my product placement I wrought a storyboard as well as a script for the sponsorship sequence, with this I presented it to my class to get an overall view on my idea, with a positive response I started work on a mock up, finding the best place to film as well as props, I will need three children's toy chairs as well as a deck, along with 4 Jelly sweets as characters as well as a HD camera, tripod the best place to set this scene would be in my schools drama studio this is due to the black walls and floor and the use of a spot light will work well to present a studio feel to the sequence

Tuesdays lesson

Today I will be looking at the four questions and working on them so that I build up my answers from the progress in my work, as well I have made the decision to leave my main adverts for the rest of the month, this is because I filmed and edited them in such a intense time period I want to come back to them with a fresh mind so that I don't over analyse  them, for the time being I will be working on my four questions as well as my ancillary tasks as I have done a rough draft for my Radio advert, however I can't seam to find any style models, I have written a story board for my TV sponsorship Sequences all I need to do now is film. However I will also be spending the majority of my time doing some audiences research this will be done with the technology available to me for example Facebook, Youtube as well as setting up focus groups from young children to Adults hitting the main section of my audiences so I can work of there responses and add them to my Adverts and Ancillary tasks so that my product becomes tailored around my audience.

T.V Sponsorship conventions

I have done some research into the conventions of T.V sponsorship sequences, my best resources were Youtube to look at a variety of different adverts, the one that I found most useful for me was the Talk Talk advert sponsoring the X factor, this is because I have written a draft of my story board for the T.V show 'Britain's got talent' keeping to my comical genre for the product. Before i could finalise my decision I had to find the conventions, and how practical my advert would be for the show it is promoting as well as the product itself. Some of the conventions that are relevant for my T.V sponsorship sequences are-
* 10 to 15 seconds long as they represent the on coming show or adverts during the break, there are even break bumpers that are shorter
* The sometimes mirror the show they are promoting
* they will follow a narrative which is created by a number of different sequences shown at the start, the breaks and the end this narrative will be understandable to the audiences if they have followed the entire show.
* The feature your product
* Because of the length of each sequence symbolism is used to get the point across

After looking at the conventions I came up with a more solid draft, however I then realised a main flaw in my Idea, My product not only had to mirror that of the T.V show it also has to appeal to my target audience (All ages, mainly families). 'Britain's got talent' Is a family show and hits most of my target audiences, after looking a little deeper into the show I found out that the last season got 11 million views which is a massive increase from the season before as that only received 3.8 million on its peak times(19:00- 22:30) giving this show 47% of the audiences at its peak time of 11.3 million viewers.

I will now mock up my setting and props to film my T.V sequences as the statistics work with my product as well as my target audiences, I will use all of the conventions from above however I shall challenge some of them such as, the narrative will follow in just the one advert so instead of appealing to the audiences subconscious like most Sequences I will aim for humour that links in with the show leaving a lasting memory with my product.

Wednesday

Today I have created a page on Facebook for my Product, however as I added the video to the page it was deleted to copyright  infringement  I have emailed the site explaining the situation however I haven't had a reply yet, instead of being stalled by this I have opened up a Youtube account and will upload the video on there, to get it noticed I will the add the lick to my Facebook  page to hit a wider target audience.