For todays lesson I will continue to work on my radio advert, creating a script and placing it into I movie adding in the words and seeing how long it will be, From this script it will last around 20 seconds a little short for a radio advert, it will also contain the company slogan at the end of the advert as well as attracting the audiences attention through the backing track as well as the voice over, sticking mainly to the conventions of a Radio advert. I am aiming for a active listener as I have a wide target audience I will have to advertise my advert on different radio channels so that I hit the main target of my audience however due to costs it would be smarter to aim for a radio that targets people between the age 25-35 as this is the age group that would have children from age 0-18 hitting my younger audience if listened to in the car.
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