Radio Advert Backing Track

After coming up with a script I then looked at the backing track and tried to tie it in with the adverts, I have used both backing tracks from the Adverts in the two opening sections of the Radio advert, After looking over it on I movie it became apparent I would have to adjust the backing music as they both have running up silences which takes to long and the effect that I want to achieve has not been achieved, so to fix this I will place both tracks into garage band, editing the beginnings of the songs so that they fit in with the radio advert and the text (Which will be a voice over when recorded). The voice over will be a male voice deep in down and pitch with good diction so that it is easily understood and doesn't  section of any of my audience.

Radio Advert mock up

For todays lesson I will continue to work on my radio advert, creating a script and placing it into I movie adding in the words and seeing how long it will be, From this script it will last around 20 seconds a little short for a radio advert, it will also contain the company slogan at the end of the advert as well as attracting the audiences attention through the backing track as well as the voice over, sticking mainly to the conventions of a Radio advert.  I am aiming for a active listener as I have a wide target audience I will have to advertise my advert on different radio channels so that I hit the main target of my audience however due to costs it would be smarter to aim for a radio that targets people between the age 25-35 as this is the age group that would have children from age 0-18 hitting my younger audience if listened to in the car.  

Ancillary Tasks

Now that I have a base for my Adverts to grow from I am now working on a script for my radio advert looking at style models however there are no adverts fitting in with my product type, one that I came across was the M&S advert, distinctly known for the backing the music fitting in with the seductive voice. I have aimed for a more comical advert so it only seems right to have a comical advert, I have started a script fitting in with one of the adverts. I have also been doing research into the TV sponsor ship sequence and finding style models and past work done by students but my main focus at the minuet is the Radio Advert.