Conventions of Adverts (The ones I have used for mine)

Both my Adverts follow the conventions of a Mini-Drama as they last between 30seconds to a minuet following a story with a beginning middle and an end, for example in the escape advert it starts of with a break out and then the middle is getting to the door while at the end he fails and is squished. Another convention  is a tag line for the product, such as coca-cola have "Open Happiness" very distinctive for the product, this is something I have to come up with as a convention that both my adverts will contain it will be placed at the beginning or the end of the adverts again a convention that I will follow. There are a variety of shots in the escape adverts ranging from extreme close up to mid shots while in the War advert there is one constant long shot. I have also incorporated intertexuality through the music as in the escape advert mission impossible comes straight to mind as sets the theme of an escape while in the War advert I used the music from a game called Battlefield however instead of this limiting my audience to those who have played the game it has conventions of battle music but also reminded some of my target audience of  the theme music of 'Pirates of the Caribbean'. After I have finished adding all the music, tag lines ECT I will then think about wether or not a voice over will help create the effect I am looking for.