TagLine Ideas

1.you are what you eat, so eat the best! Eat Jelly's
2.A natural taste worth fighting for

I came up with a variety of different tag lines and narrowed it down to the two above, after looking over both adverts and incorporating the two slogans and decide to use option two as it fits best in with both of the adverts. Its not only the that it fits in with the adverts it's also selling a main point of the product, for example the coca-cola tag line 'It's the real thing' shows the product is real, and the only one of its kind, Going for the Natural taste will appeal to a wide target audiences as well as small children it also has a healthy factor.

Conventions of Adverts (The ones I have used for mine)

Both my Adverts follow the conventions of a Mini-Drama as they last between 30seconds to a minuet following a story with a beginning middle and an end, for example in the escape advert it starts of with a break out and then the middle is getting to the door while at the end he fails and is squished. Another convention  is a tag line for the product, such as coca-cola have "Open Happiness" very distinctive for the product, this is something I have to come up with as a convention that both my adverts will contain it will be placed at the beginning or the end of the adverts again a convention that I will follow. There are a variety of shots in the escape adverts ranging from extreme close up to mid shots while in the War advert there is one constant long shot. I have also incorporated intertexuality through the music as in the escape advert mission impossible comes straight to mind as sets the theme of an escape while in the War advert I used the music from a game called Battlefield however instead of this limiting my audience to those who have played the game it has conventions of battle music but also reminded some of my target audience of  the theme music of 'Pirates of the Caribbean'. After I have finished adding all the music, tag lines ECT I will then think about wether or not a voice over will help create the effect I am looking for.

The past two weeks

For the past two weeks I have been working on my two adverts getting all my filming done so that I can concentrate on getting the editing and music sorted and finishing my first draft of both adverts, however I need to do some more research this time into adverts in general looking at intertexuality as well as conventions that nearly all adverts have such as brand tag lines/ slogans.  Attached are the final second and first drafts of my adverts.

Copyright Issues number two

I got a reply right away from the company, telling that they didn't have the rights  however they did give me the company who does have the rights email address as well as a address, I sent an email back thanking them for there help and the re sent the email to the correct company asking for permission.

Copyright Issues

I have been working of my filming and time management, while during lesson's I have been looking for music for my second Advert, i chose Mission Impossible Theme written by Lalo schifrin, as the song is copyrighted I had to contact him asking for permission to use the music, traditionally this is done by a letter however i couldn't find a address on his site however I did find a email address set up for just copyright music I then wrought a email addressing copyrighter in this email I wrought- 

Re:     The Oldershaw Academy 

Dear Sir or Madam:

I am putting together a Advert for my A2 media coursework 

We understand that you are the owner of the copyright in the musical composition “Mission Impossible Theme” and want to include the song in the advert.  

Since we are on a limited budget and distribution of the Advert is very low budget, we are hoping that you will allow us this use without any charge.  If this is not possible, please let us know what fee would be required for this use. 

Your signature below, under “confirmed by,” will indicate that you will agree to permit this use without payment of a fee.  Please let us know if you have any questions concerning this license.  Also would you please let us know as soon as possible if this song cannot be licensed so that artistic changes may be made in the songs to be included in the production.  You can reach us in care of Mike LiddleThe Oldershaw Academy a Busness & Enterprise College Valkyrie Road, Wallasey, Wirral CH45 4RJ,0151 638 2800, sammy.17@hotmail.co.uk. 

Thank you for your help with this matter and we look forward to hearing from you.

Very truly yours,

Samantha Breen

Mike Liddle 

I used my own email address so that I would receive his email back and work with his reply.