Friday

After looking over my storyboards I am almost ready to start filming I just have to place my storyboards next to my audience research as well as buying supplies to create my product and it's packaging. So for todays lesson I'll be experimenting with different logo Idea's.

I first looked at templates that I could use of page's, this is the first logo I came up with, simple clean cream background with a recognisable  font,

However I then did some research into my style models packaging, a convention which I found was very common was the use of a representing figure, Bassett's Jelly Babies has Berty Bassett as well as the well know image of the jelly Babies

As you can see the product name is in the corner as the product's cartoon characters placed in the middle of the product, in contrast to this is the Natural Confectionery Co, who have a very clear header for there product while they have a clear patch on the packet which the consumer can see the product through, and depending on the shape of the product that is being sold i.e Snakes there is a image of a cartoon snake wrapped around the clear section of the packet

After looking at both style models I have decided that i will have a completely clear packet, to emphasise the image of natural ingredient which is similar to The natural confectionery Co as there main aim is to promote no artificial products, an aim I would like to add to my product and the distribution of it. Like Bassett's I will have my product's name at the top of the packaging however i would like to make my product more personal for my target audience by having the word 'Jelly's' hand written on the top of the packaging to add an authentic feel to the product also that a lot of care has gone into the making of it. There will also be a little stamp of cherry blossom under the letter S a very natural and beautiful flower adding to the natural feel of the product

By the end of todays lesson I have created a logo that fits in with the feel of my product as well as having conventions of my style models as well as challenging the traditional values shown through other products