Advert Filming Draft 1

 

I booked out the camera as well a tripod and got filming done for my Second advert, I then uploaded all my filming onto Imovie and started to edit, cutting the clips down to the size which I felt would work, i then organised each clip so that the story flowed after I had everything in order I realised that the advert was to long, to fix this I speed up all the clips making the clip shorter as well as the Advert, I then had to mute all the clips, as this is a draft I now have to find music to go along with the Advert, this is one of the next steps I need to take, whether or not I should use copy write music or not so I am now looking at the type off music that will fit with the advert. There are a few filming problems that I found however a little re filming and a small change in my story line and I will be ready to edit my final Advert. Tomorrow i will sit down with my Media class and show them my Advert as it is now and get there feed back on what they think was good and bad, this will help me see what problems I have with the Advert so far and what to change

Monday, Props

Today I will buy all my products, getting everything ready to start filming tonight, getting my packaging ready for my products as well as getting the product ready. Tonight I will start filming my second idea as my main aim while having my first idea as a back up and to have a mock up first film. For my filming I need to book out a camera as well as a Tripod for the night.

Photo permissions

In the school everybody signs a permissions slip so that they can be filmed, this comes in handy with our media filming, however this doesn't effect my work as I am focusing on a brief and storyboard that doesn't involve an actors but it useful in my audience research as I hope to film some of the responses. Here is a copy of the sheet:

Wednesday, Audience research

For todays audience research I asked twenty young adults from the age 13-18 three question's on Jelly's sweets my over all result were
What is your favorite flavour of Jelly's Sweets?
Strawberry- 5
Apple- 6
Orange- 5
Lemon- 4
Making the overall favorite for that age group Apple

What flavour would you like to see in Jelly's sweet?
Grape- 11
Melon- 4
Kiwi- 4

Out of the sketches I just showed you what did you find funny?

This question was open to the audiences opinions, I filmed the question's and the video which I have added is of 17 year old Rebecca who chose to talk about the 'Bang' sketch -

From these responses I will keep the new flavour the same, depending on my other audience research as I am also aiming at Adults as well as younger children, this is a small part of my over all research that I need to do.

Audience Research

In todays lesson I will set up a camera and ask my target audience my set question
- What is your favourite flavour of Jelly's ?
    - Strawberry
    - Apple
    - Orange
    - Lemon
- What flavour would you like to see?
    - Grape
    - Melon
    - Kiwi
- Out of the two sketches I just showed you what did u find funny?
I made a tally of all the answers which I received

Tuesday

In todays lesson I will be planning questions to ask my target audience (all ages) about flavours, shape, and there opinion on my first sketches, based upon there responses I will either keep my story boards the same or change them to fit in with my audience research, to get the best response I will record my questions so not to miss anything that my audience has to say. I will also book out one of the camera's for lesson 3, as well as a microphone, for wednesday I will ask other student's there opinion as well as some adults hit some of my audience however I will not get the opportunity to ask and young children from the age of 10 and below till a later date which I will schedule in at some time next week.

Monday, Methods

   Looking at my Story boards I started to build my sets and getting my props ready however I forgot to do one main things, chose how I would film the adverts, as it is a project unlike I have done before and has new challenges for me to over come, one of which is how I would film the advert

    I came up with two different ways of doing this. The first was to have the camera on a tripod and move the Jelly's by taking a picture before moving it to the next picture and get a flip book effects, the second was to have a camera and again to take pictures but this time to move the camera instead of the jelly's as I haven't got all my products I couldn't have the setting which I will have for the real filming so I kept the setting simple placing the Jelly's on plain white paper 

    

    Instead of using my story board I made up little sketches to start of with so that I wouldn't have the complications that would happen with the real advert as i was only aiming to chose what method of filming to use I will show you the effect that I achieved through my first chose of filming- 

There are around 40 photo's for this shot, showing the Jelly's asleep and then getting attached and squeezed to death by a giant green Snake, I then added the photos to Imovie and edited them so that they flowed as if in a real advert, however It isn't as clear as I hope my finally project will be-

The second way of filming I changed the setting as i realised that i was impossible to keep the same sketch as the one with the snake, so instead i had one Jelly shoot another while using the method of tracking the camera and keeping the jelly's still the effect which was achieved worked the same as with the green snake -  

After looking over both finished Sketches I came to the conclusion that I should use a mixture of both methods to get the best possible out come that I could 

Friday

After looking over my storyboards I am almost ready to start filming I just have to place my storyboards next to my audience research as well as buying supplies to create my product and it's packaging. So for todays lesson I'll be experimenting with different logo Idea's.

I first looked at templates that I could use of page's, this is the first logo I came up with, simple clean cream background with a recognisable  font,

However I then did some research into my style models packaging, a convention which I found was very common was the use of a representing figure, Bassett's Jelly Babies has Berty Bassett as well as the well know image of the jelly Babies

As you can see the product name is in the corner as the product's cartoon characters placed in the middle of the product, in contrast to this is the Natural Confectionery Co, who have a very clear header for there product while they have a clear patch on the packet which the consumer can see the product through, and depending on the shape of the product that is being sold i.e Snakes there is a image of a cartoon snake wrapped around the clear section of the packet

After looking at both style models I have decided that i will have a completely clear packet, to emphasise the image of natural ingredient which is similar to The natural confectionery Co as there main aim is to promote no artificial products, an aim I would like to add to my product and the distribution of it. Like Bassett's I will have my product's name at the top of the packaging however i would like to make my product more personal for my target audience by having the word 'Jelly's' hand written on the top of the packaging to add an authentic feel to the product also that a lot of care has gone into the making of it. There will also be a little stamp of cherry blossom under the letter S a very natural and beautiful flower adding to the natural feel of the product

By the end of todays lesson I have created a logo that fits in with the feel of my product as well as having conventions of my style models as well as challenging the traditional values shown through other products

Story Board 2

After looking over my Idea's I reilized that my second Idea was unachivable so I looked over my product research and my target audiences and came up with a new story board

Idea 2
Shot 1
Tracking shot into a kith turning into a close o of my product's packets on the counter
4 second tracking shot
2 second to a close up

Shot 2
Close up on the packet, little toy saw cutting the corner of the packet off and a green Jelly slowly climbing out of the macket and standing up on the counter
3 seconds

Shot 3
Mid shot of the counter following the green Jelly's progress across the counter, and climbing onto ta bread bin and onto the window
4 seconds across the counter
4 seconds across and up the bread bin
2 seconds jumping to the window

Shot 4
Long shot of Jelly as i jumps onto the a key holder which then rocks back and forth three times before falling to the floor
2 seconds to jump
5 seconds for the swinging
2 for the fall

Shot 5
Extreme close up of the Jelly's Packet as there will be a voice over of them screaming as he falls
1 second

Shot 6
Mid shot as the green jelly stands up turning into an extreme close u of his eyes followed by a tracking shot around the jelly and focusing on and over the shoulder shot looking at a remote control car
1 second to stand up
2 seconds tracking shot
half a second of looking at the car

Shot 7
Log shot of Jelly driving the car towards an open back door and to his 'freedom'
2 seconds

Shot 8
Jelly climbing out of the car and onto the ledge and towards the open door, only to be stopped by a cat squishing him.
2 seconds to climb onto the ledge
3 seconds with the cat

The advert will be around 40 seconds long depending on what the time will amount to when edited.

Wednesday

After looking over all my advanced media work I have decided to make a few changes due to the complexity of the project. For example my second story board's setting was to complex to work with so I changed the setting and story board slightly to an achievable goal. Along with my first change I made a mock up timeline for what I would like to accomplish before the Christmas holidays:
 *Creating my sets
 *Creating the product
 *Going over my story boards
 *Start filming my both advert and editing.
 After that I have a outline of what I have to do before the work is almost complete:
 *Radio Advert research
*Garage Band tutorials
*Recording and editing radio advert
*Reasearching TV sponosrship sequences
*Filming and Editing

These are the main pratical things which I have to complete I have also started my audience research.

Monday/Tuesday

Yesterday i started to do a mock up of how the advert would start, I found it more difficult than planned as the product wouldn't stand on there own from this i changed my view on how I would achieve the effect that I wanted, Instead of using white take to make them stick one because it wasn't every successful but also because it became increasingly hard to make the Jelly's move without making the filming look jumpy. To fix the problem I will instead of using white take use a sheet of polystyrene and tooth picks sticking the Jelly's onto a tooth pick and placing into the polystyrene making them easier to move and having a straighter figure
Today I plan to have an overview of all my work, picking up on the thing's that need work and make a step by step plan of what I am going to do to get my advert finished while collecting props to make my setting as well as the product packet.