After choosing my brief I had to do a series of things before even looking at a story board I watched previous A2 work, I then went away and looked at style models and decided to do an Advert on Baby shaped Jelly sweets, for this I watched adverts on youtube and started to plan my story board, however before this I did some product research on my style models
* Bassetts Jelly Babies
*Natural confectioner company
From the Natural Confectioner Company I used the convention of a white background as it brings out the natural colours in the Jelly's.
However my main style model is Bassetts Jelly Babies, because Jelly Babies are a house hold name it has a very large target audience as the history of the product The birth of Jelly Babies can be traced back to an Austrian pastille and jelly craftsman who worked for Bassett’s during the late 19th century. It is suggested that the craftsman created the jelly in such a shape due to the popular Gingerbread Man style which was prevalent in his country.
The first Jelly Babies were launched in 1918 to celebrate the end of World War I. Commemorating the end of the conflict, Bassett’s named the jellies as ‘Peace Babies’. Unfortunately, a shortage of raw materials stopped production during World War II, but it was resumed in 1953 when the sweets became known as Jelly Babies.
Jelly Babies have a very large target audience as it aims from children to adults, they achieve this because of the duration of the product as well as the signature shape and simple advertisement
From this I then went back to my style model adverts and looked for things that they had accomplished and points that they were missing
Natural Confectioner Company : http://www.youtube.com/watch?v=zXU9Ur9QznE
Bassetts Jelly Babies : http://www.youtube.com/watch?v=aBR-qJ8kuCE
From the adverts above i noticed that NCC (Natural Confectioner Company) tend to lean towards the more comical side while Bassetts hardly had any Adverts also they had no edge to the adverts, so from this I chose to have a comical edge to my Adverts
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