Story Board Idea 1

Story Board 1

• Shot 1, a panning shot downwards across the white background landing on the two Jelly’s as text comes across the top of the screen saying “Blue vs Red”
• 2 Shot, tracking shot to the left going across all the Red Jelly’s
• 3  Shot, tracking shot to the right going across all the Blue Jelly’s
• 4 shot long shot of the Blue Jelly, Mid shot of the Red Jelly, close up of Blue Jelly and the extreme close up of Red Jelly 
• 5 shot, long shot of Red Jelly’s moving closer towards the Blue
• 6 shot close up of Red Jelly as she stabs the Blue Jelly and a tracking shot as the both fall down Red Jelly impaling its self.
• shot 7, a variety of shots backing away to a long shot of all the Jelly’s Fighting 
• shot 8, a birds eye shot of all the fallen Jelly’s and the floor caving in.
• shot 9, Purple Jelly Raising out of the floor  tag line and internet link at the bottom
• Shot 10, Panning shot upwards on to the white back ground

After looking at my style models I decided to have a comical edge, keeping in theme with NCC I have not only the background but using natural flavours shown through the raise of the grape flavour 

The Next Step

After choosing my brief I had to do a series  of things before even looking at a story board I watched previous A2 work, I then went away and looked at style models and decided to do an Advert on Baby shaped Jelly sweets, for this I watched adverts on youtube and started to plan my story board, however before this I did some product research on my style models 

* Bassetts Jelly Babies 

*Natural confectioner company 

From the Natural Confectioner Company I used the convention of a white background as it brings out the natural colours in the Jelly's. 

However my main style model is Bassetts Jelly Babies, because Jelly Babies are a house hold name it has a very large target audience as the history of the product The birth of Jelly Babies can be traced back to an Austrian pastille and jelly craftsman who worked for Bassett’s during the late 19th century.  It is suggested that the craftsman created the jelly in such a shape due to the popular Gingerbread Man style which was prevalent in his country.

The first Jelly Babies were launched in 1918 to celebrate the end of World War I.  Commemorating the end of the conflict, Bassett’s named the jellies as ‘Peace Babies’.  Unfortunately, a shortage of raw materials stopped production during World War II, but it was resumed in 1953 when the sweets became known as Jelly Babies. 

Jelly Babies have a very large target audience as it aims from children to adults, they achieve this because of the duration of the product as well as the signature shape and simple advertisement 

From this I then went back to my style model adverts and looked for things that they had accomplished and points that they were missing 

Natural Confectioner Company : http://www.youtube.com/watch?v=zXU9Ur9QznE

http://www.youtube.com/watch?v=D68rL3ZbKKw&feature=related

http://www.youtube.com/watch?v=xUvYMonKYOo&feature=related

http://www.youtube.com/watch?v=IFiR92y7NxQ&feature=related

Bassetts Jelly Babies : http://www.youtube.com/watch?v=aBR-qJ8kuCE

http://www.youtube.com/watch?v=aeJizF08l7Y&feature=related

From the adverts above i noticed that NCC (Natural Confectioner Company) tend to lean towards the more comical side while Bassetts hardly had any Adverts also they had no edge to the adverts, so from this I chose to have a comical edge to my Adverts 

Starting A2 media

For the first week of my media course I looked over the ten briefs in detail, looking at style models for each and finally decided to do brief three, An advertising package for a new product or service, including a Radio advertisement ad well as a TV programme sponsorship sequence.

Safety awareness

One of the most important things about filming is that the actors and film crew are safe, so to achieve this I looked at the site htttp://www.bbc.co.uk/filmmaking/guide/production/health-and-safety so that I was aware of the guide and procedure that is meant to be followed