Voice over

I had a hard time finding the right voice for my tagline, so after showing it to a small study group it came to my attention the voice of Rob Ridding a well known vocal actor he is well known because of his welsh accent, after looking into him I came across Joanna Page, she is well known because of her part in Gavin and Stacy, her accent is familiar and recognisable to a wide audience, so I then got a female to mimic the  accent and after adding it to my adverts and other products I found that it was working well with the product and had the desired effect on my target audience.

T.V Sponsorship Sequence Storyline

After toying with some of my original Ideas I came to the conclusion that I would have to write a new storyline to fit in with conventions as breaking them completely would not work for this type of advertisement. I kept Britain's got talent as I still wanted to hit that sort of target audience, however to keep within the elements of the show I have used the Jelly as a contestant that gets buzzed, this keeps a short and to the point narrative challenging the continual narrative that is most common with t.v sponsorship sequences but fits in with the length of the clip without alienating the audience ending with the product tagline to have strong synergy within all the advertisement products that I have created.

Choice in text

While working on both adverts I used a variety of different fonts. Some were to formal for the product and didn't harmonise with the advert's audience and didn't add anything to the playful style. After looking through and testing a few out I came across Corbel font, it is simple to read and lifts the advert up the font is continually used in print because it is easy to read even in a small font, I then added three different colours to bring the text to life and so that it fits in with the nature of the product.

Disclaimer

While I wasn't working with actors I still had to follow health and safety precautions, one was to tape down all the wires making sure there was fire extinguisher incase there is a faulty wire

voice over

For todays lesson I will be working on the tagline voice over, trying to find the right voice to fit in with the target audience, to do this I get a variety of people to do the voice over from women to men, to children to adults trying to find the right one, I have also set up a small focus group of all ages to get the opinion of the voice over's and what works.

T.V sponsorship sequence

After working on all of my other projects it came to my attention that I had to do a lot of editing work so that it was clear exactly what it was, which is a T.V sponsorship sequence. After changing the story board and time limits it came to my attention that I couldn't keep any of my original idea, so going back to the drawing board I came to the conclusion that the filming was still usable, so working with the clips I already had I decided to use the tracking show, however the character would change to the presenter of the show, saying a few lines so that it fits in with the time setting for the sequence but also getting the point across about the product and also fitting in the synergy. So i still have work to do, as well as editing my audience feedback and four questions to get filmed before focusing on my exam practice.

Radio advert completed

After looking over my style models and using conventions that they have used I a variety of voice overs aiming for the audience that would most likely hear the advert, I used a collection of voices ranging from different genders and accents to show the wideness of my audience and not to cut any of them out I feel this effect works well and with the reception with the tagline at the end has strong synergy with all of my products so far.