Advert Filming Draft 1

 

I booked out the camera as well a tripod and got filming done for my Second advert, I then uploaded all my filming onto Imovie and started to edit, cutting the clips down to the size which I felt would work, i then organised each clip so that the story flowed after I had everything in order I realised that the advert was to long, to fix this I speed up all the clips making the clip shorter as well as the Advert, I then had to mute all the clips, as this is a draft I now have to find music to go along with the Advert, this is one of the next steps I need to take, whether or not I should use copy write music or not so I am now looking at the type off music that will fit with the advert. There are a few filming problems that I found however a little re filming and a small change in my story line and I will be ready to edit my final Advert. Tomorrow i will sit down with my Media class and show them my Advert as it is now and get there feed back on what they think was good and bad, this will help me see what problems I have with the Advert so far and what to change

Monday, Props

Today I will buy all my products, getting everything ready to start filming tonight, getting my packaging ready for my products as well as getting the product ready. Tonight I will start filming my second idea as my main aim while having my first idea as a back up and to have a mock up first film. For my filming I need to book out a camera as well as a Tripod for the night.

Photo permissions

In the school everybody signs a permissions slip so that they can be filmed, this comes in handy with our media filming, however this doesn't effect my work as I am focusing on a brief and storyboard that doesn't involve an actors but it useful in my audience research as I hope to film some of the responses. Here is a copy of the sheet:

Wednesday, Audience research

For todays audience research I asked twenty young adults from the age 13-18 three question's on Jelly's sweets my over all result were
What is your favorite flavour of Jelly's Sweets?
Strawberry- 5
Apple- 6
Orange- 5
Lemon- 4
Making the overall favorite for that age group Apple

What flavour would you like to see in Jelly's sweet?
Grape- 11
Melon- 4
Kiwi- 4

Out of the sketches I just showed you what did you find funny?

This question was open to the audiences opinions, I filmed the question's and the video which I have added is of 17 year old Rebecca who chose to talk about the 'Bang' sketch -

From these responses I will keep the new flavour the same, depending on my other audience research as I am also aiming at Adults as well as younger children, this is a small part of my over all research that I need to do.

Audience Research

In todays lesson I will set up a camera and ask my target audience my set question
- What is your favourite flavour of Jelly's ?
    - Strawberry
    - Apple
    - Orange
    - Lemon
- What flavour would you like to see?
    - Grape
    - Melon
    - Kiwi
- Out of the two sketches I just showed you what did u find funny?
I made a tally of all the answers which I received

Tuesday

In todays lesson I will be planning questions to ask my target audience (all ages) about flavours, shape, and there opinion on my first sketches, based upon there responses I will either keep my story boards the same or change them to fit in with my audience research, to get the best response I will record my questions so not to miss anything that my audience has to say. I will also book out one of the camera's for lesson 3, as well as a microphone, for wednesday I will ask other student's there opinion as well as some adults hit some of my audience however I will not get the opportunity to ask and young children from the age of 10 and below till a later date which I will schedule in at some time next week.

Monday, Methods

   Looking at my Story boards I started to build my sets and getting my props ready however I forgot to do one main things, chose how I would film the adverts, as it is a project unlike I have done before and has new challenges for me to over come, one of which is how I would film the advert

    I came up with two different ways of doing this. The first was to have the camera on a tripod and move the Jelly's by taking a picture before moving it to the next picture and get a flip book effects, the second was to have a camera and again to take pictures but this time to move the camera instead of the jelly's as I haven't got all my products I couldn't have the setting which I will have for the real filming so I kept the setting simple placing the Jelly's on plain white paper 

    

    Instead of using my story board I made up little sketches to start of with so that I wouldn't have the complications that would happen with the real advert as i was only aiming to chose what method of filming to use I will show you the effect that I achieved through my first chose of filming- 

There are around 40 photo's for this shot, showing the Jelly's asleep and then getting attached and squeezed to death by a giant green Snake, I then added the photos to Imovie and edited them so that they flowed as if in a real advert, however It isn't as clear as I hope my finally project will be-

The second way of filming I changed the setting as i realised that i was impossible to keep the same sketch as the one with the snake, so instead i had one Jelly shoot another while using the method of tracking the camera and keeping the jelly's still the effect which was achieved worked the same as with the green snake -  

After looking over both finished Sketches I came to the conclusion that I should use a mixture of both methods to get the best possible out come that I could