Setting choice of my Adverts as well as T.V Sponsorship sequences

The setting of my first advert was to secure a solid target audience this is why I placed it in a domestic setting so that it aims at family's with young children as well as parents and grandparents.
   The setting for my second advert is a office kitchen, this is shown by the table and chairs, the table was a perfect setting as it created a blank canvas so that none of the focus was taken away from the fight, another reason that I used this setting is so that it hit another of my target audience, aiming for people who work in this kind of setting aiming at the age of 20-65 a large percentage of my target audience that might have been missed by my first advert, if I were to create more adverts for this product I would set them in similar settings for example a football field so that it aims for males as well, due to the different settings of the adverts I feel that target the main section of my target audience getting the best response for the product

Tuesdays lesson

For todays lesson I have to upload the audience research and edit the clips, collecting in the questionnaires and adding them up, adding the to graphs and looking at the out come so that I can edit my work around it, this week I need to do some more work on my ancillary tasks as well as looking back upon my Adverts adding the changers, I also need to have a one too one focus group with a select few from the other weeks group so I can get a more in depth view from my target audience

Ancillary tasks

After printing of my work and setting everything out ready for my focus group later today, I then turned to look at my Ancillary tasks looking over my original plans. I looked at my Radio advert, looking at my script and coming up with a few ideas, I then added it to Imovie and added text, and music and came up with a rough outline, At the moment it doesn't work very well however I haven't edited the music so that it flows, I will also be working on the dialog so that it works for the products.

Focus Group Day

For todays lesson I will be getting everything ready for later today, getting all my print outs and sorting out the technology, placing all my work into a folder ready to set up just before the group come in, I will also get my tape into the camera ready to film the group and holding back three or four people to get a more detailed response on my questions so that I can effectively continue work on my Advert's with out over criticising them.

I have added to this post a short clip with a few positive feedback that I received, I also have clips outlining the changes that need to be made, or what would make it more effective.

Audience Research

For todays lesson I will work on my questionnaires getting everything printed off ready for my focus group, which I have set up for tomorrow at 1:15pm i will have a group of around 12 to 15 which I will then interview 4 or 5 people for a more accurate answer.

Mondays lesson

After looking at a variety of different products that have similar aims to me I looked at my four questions, I made mock ups for each question, using bullet points of what I would like to get across in the questions. I then looked over all four questions, looking at the bullet points that I had added, I then added additional information to each question adding the information that I had already learnt through all of my work this year I was able to make a rough draft of question 1 and 3, I will now start working on question four looking at all the technologies I have use and how that has effected my work. While I have written my answers in the form of an assay this is just a basis for me to work of, once I have worked on all four questions hitting all the points i would like to make as well as getting all my feed back back I will the record the four questions in the form of a pod cast, this will only be for important sections that I would like to have video clips of at the side for this I will use the green screen as this is the best way to have a clip at the side of my filming, as well as the effects that Imovie provide will make the answers clear and backed up with evidence.

AudienceResearch

As I have such a wide target audience I will be doing some more research on other products that aim at a smaller  audience for example Jelly Tots that aim for a younger target audience due to there soft texture, this will help me aim for a younger audience making sure that I hit all the age groups I am selling to product to