T.V Sponsorship conventions

I have done some research into the conventions of T.V sponsorship sequences, my best resources were Youtube to look at a variety of different adverts, the one that I found most useful for me was the Talk Talk advert sponsoring the X factor, this is because I have written a draft of my story board for the T.V show 'Britain's got talent' keeping to my comical genre for the product. Before i could finalise my decision I had to find the conventions, and how practical my advert would be for the show it is promoting as well as the product itself. Some of the conventions that are relevant for my T.V sponsorship sequences are-
* 10 to 15 seconds long as they represent the on coming show or adverts during the break, there are even break bumpers that are shorter
* The sometimes mirror the show they are promoting
* they will follow a narrative which is created by a number of different sequences shown at the start, the breaks and the end this narrative will be understandable to the audiences if they have followed the entire show.
* The feature your product
* Because of the length of each sequence symbolism is used to get the point across

After looking at the conventions I came up with a more solid draft, however I then realised a main flaw in my Idea, My product not only had to mirror that of the T.V show it also has to appeal to my target audience (All ages, mainly families). 'Britain's got talent' Is a family show and hits most of my target audiences, after looking a little deeper into the show I found out that the last season got 11 million views which is a massive increase from the season before as that only received 3.8 million on its peak times(19:00- 22:30) giving this show 47% of the audiences at its peak time of 11.3 million viewers.

I will now mock up my setting and props to film my T.V sequences as the statistics work with my product as well as my target audiences, I will use all of the conventions from above however I shall challenge some of them such as, the narrative will follow in just the one advert so instead of appealing to the audiences subconscious like most Sequences I will aim for humour that links in with the show leaving a lasting memory with my product.

Wednesday

Today I have created a page on Facebook for my Product, however as I added the video to the page it was deleted to copyright  infringement  I have emailed the site explaining the situation however I haven't had a reply yet, instead of being stalled by this I have opened up a Youtube account and will upload the video on there, to get it noticed I will the add the lick to my Facebook  page to hit a wider target audience.

Radio Advert Backing Track

After coming up with a script I then looked at the backing track and tried to tie it in with the adverts, I have used both backing tracks from the Adverts in the two opening sections of the Radio advert, After looking over it on I movie it became apparent I would have to adjust the backing music as they both have running up silences which takes to long and the effect that I want to achieve has not been achieved, so to fix this I will place both tracks into garage band, editing the beginnings of the songs so that they fit in with the radio advert and the text (Which will be a voice over when recorded). The voice over will be a male voice deep in down and pitch with good diction so that it is easily understood and doesn't  section of any of my audience.

Radio Advert mock up

For todays lesson I will continue to work on my radio advert, creating a script and placing it into I movie adding in the words and seeing how long it will be, From this script it will last around 20 seconds a little short for a radio advert, it will also contain the company slogan at the end of the advert as well as attracting the audiences attention through the backing track as well as the voice over, sticking mainly to the conventions of a Radio advert.  I am aiming for a active listener as I have a wide target audience I will have to advertise my advert on different radio channels so that I hit the main target of my audience however due to costs it would be smarter to aim for a radio that targets people between the age 25-35 as this is the age group that would have children from age 0-18 hitting my younger audience if listened to in the car.  

Ancillary Tasks

Now that I have a base for my Adverts to grow from I am now working on a script for my radio advert looking at style models however there are no adverts fitting in with my product type, one that I came across was the M&S advert, distinctly known for the backing the music fitting in with the seductive voice. I have aimed for a more comical advert so it only seems right to have a comical advert, I have started a script fitting in with one of the adverts. I have also been doing research into the TV sponsor ship sequence and finding style models and past work done by students but my main focus at the minuet is the Radio Advert.

TagLine Ideas

1.you are what you eat, so eat the best! Eat Jelly's
2.A natural taste worth fighting for

I came up with a variety of different tag lines and narrowed it down to the two above, after looking over both adverts and incorporating the two slogans and decide to use option two as it fits best in with both of the adverts. Its not only the that it fits in with the adverts it's also selling a main point of the product, for example the coca-cola tag line 'It's the real thing' shows the product is real, and the only one of its kind, Going for the Natural taste will appeal to a wide target audiences as well as small children it also has a healthy factor.

Conventions of Adverts (The ones I have used for mine)

Both my Adverts follow the conventions of a Mini-Drama as they last between 30seconds to a minuet following a story with a beginning middle and an end, for example in the escape advert it starts of with a break out and then the middle is getting to the door while at the end he fails and is squished. Another convention  is a tag line for the product, such as coca-cola have "Open Happiness" very distinctive for the product, this is something I have to come up with as a convention that both my adverts will contain it will be placed at the beginning or the end of the adverts again a convention that I will follow. There are a variety of shots in the escape adverts ranging from extreme close up to mid shots while in the War advert there is one constant long shot. I have also incorporated intertexuality through the music as in the escape advert mission impossible comes straight to mind as sets the theme of an escape while in the War advert I used the music from a game called Battlefield however instead of this limiting my audience to those who have played the game it has conventions of battle music but also reminded some of my target audience of  the theme music of 'Pirates of the Caribbean'. After I have finished adding all the music, tag lines ECT I will then think about wether or not a voice over will help create the effect I am looking for.